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Stanley Milgram's Biography 
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	The Man who Shocked the World
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IV. Books on persuasion

The first 4 books are suitable for the general reader. The last 3 benefit from some prior background in psychology.

Robert V. Levine (2003).  The Power of Persuasion:  How We’re Bought and Sold.  NY:  Wiley.

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Anthony R. Pratkanis & Elliot Aronson (2001).  Age of Propaganda:  The Everyday Use and Abuse of Persuasion (revised edition).  NY:  W. H. Freeman & Company.

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Robert B. Cialdini (2000).  Influence:  Science and Practice (4th edition).  Boston:  Allyn and Bacon.

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Philip G. Zimbardo & Michael R. Leippe (1991).  The Psychology of Attitude Change and Social Influence.  NY:  McGraw-Hill.

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Timothy Brock & Melanie Green (Eds.) (2005).  Persuasion:  Psychological Insights and Perspectives.  (2nd ed.)  Thousand Oaks, CA:  Sage.

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Eric S. Knowles & Jay A. Linn (Eds.) (2003).  Resistance and Persuasion.  Mahwah, NJ:  Lawrence Erlbaum Associates.

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Joseph P. Forgas & Kipling D. Williams (Eds.) (2001).  Social Influence:  Direct and Indirect Processes.  Philadelphia:  Psychology Press

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