ANSWERS TO PREVIOUS QUESTIONS

Question: From September 1970 through November 1971, Milgram, together with Lance Shotland, conducted eight sequential field experiments on television's ability to stimulate antisocial behavior in the viewer. Though conducted about 30 years ago, this research remains unique to the present day. Milgram was able to get the cooperation of one of the TV networks (which also funded the study through a grant) and the writers of a then-popular weekly prime-time TV program to produce a segment tailored specifically to the needs of Milgram's experiment. More specifically, three versions of a particular segment were filmed: two had an antisocial ending-it depicted a main character stealing money; one had a prosocial ending, with the same character making a charitable donation. Viewers saw one of the three versions or a 4th, control, segment and subsequently were provided with an opportunity to steal money (or in some conditions carry out another reprehensible act depicted in the antisocial segments). Which prime-time TV program did Milgram and Shotland use in this study?

Answer: b. Medical Center

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